MBA HOD
February 15, 2022 2025-03-22 9:30MBA HOD
Master of Business Administration


Dr. Gokarakonda P S V S D Nagendra Rao.
M.Com., MIRPM., M.Sc(psy)., BL., Ph.D., (HR Area) Professor & Head of the Department. Department of Management Studies
Professional Strengths:
Serving with passion, team player, good communication skills, strong inter personal relationships &cross cultural exposure, expert in counselling, mentoring & motivational services, enthusiastic, adaptive and committed.
Having good exposure of admin and managerial experience. Expert in research, training, interface, academics, soft skills, case studies etc. Participated as resource person in several faculty,/student and staff development programmes, participated in various fdps, workshops, seminars, webinars and guest lectures, had considerable publications in national and international journals
Education:
- Ph.D., in HR Management area-“Human Resource Management policies are practices in paper industry with special reference to East Godavari District, AP., India” from commerce& Management Domain, Andhra University, India, in 2007, all reports adjudged ‘A’ Grade. Thesis has been published vide ISBN No.978-81-8370-218-8 through ‘Akansha publications’, New Delhi.
- M.I.R.P.M., (HRM) Master Degree in Industrial Relations and personnel Management (64% marks)- Nagpur University(1985-87).
- M.COM., Master in Commerce (62%marks), from Nagpur University(1984-86).
- M.Sc.,(Psy).,,Master Degree in Psychology(59%marks)from madras University(IDE).
- B.L., Bachelor Degree in Law (51% marks) from Andhra University (1996-2000).
Professional Experience: 37 years
- 1 year Industrial experience as Trainee Asst-personnel officer in Thapar House – Nagpur during 1987-88.
- 4 years(1988-1992)Served as JL in Commerce &Incharge Principal.
- 5 years(1992-1997)Served as Degree College Lecturer in Commerce & Management and as Incharge Principal.
- 3 years(1997-2000)Served as Degree College Principal.
- 8 years(2000-2008) )Served as Asst. Professor in Mgt.Studies in Rajiv Gandhi Institute of Management and Sciences, Kakinada
- 2 years(2008-2010) )Served as Professor in Management Studies in Sasi Institute of Technology and Engineering, Tadepalligudem.
- 1 year(2010-2011) )Served as Professor and Head Dept of Mgt. Studies in Regency Institute of Technology,Yanam.
- 14th year (since 2011-till date), Serving as Professor & Head in Mgt. studies in BVC Institute of Technology and Science ( Autonomus ), Bhatlapalem, Amalapuram.
Subjects/Courses handled:
- Principles of Management
- Business Communication and soft skills
- Business Communication and soft skills Lab
- Managerial Communication
- Business Communication
- Employability skills (soft skills )
- Business Environment.
- Human Resource Management
- Business Research methods
- Organizational Behavior
- Strategic Management
- Industrial Relations
- Human Resource Development
- Business law
- Legal Aspects of Business.
- Performance Management
- Leadership Management
- Leadership and Change Management
- Management of Change and Development
- Performance evaluation and Compensation Management
- Human Capital Management
- Entrepreneurship Development
- International HRM.
- Global HRM
- Indian Traditional knowledge.
Research Projects Guided:
- Have been guiding Major and Mini Projects for MBA Students in the area of Human Resource Management.
- Have been guiding field study and market study undertaken by MBA students.
Patents:
Title of the Invention : NEW STRATEGIC PLANNING FOR BUSINESS SYSTEM
Date of Filing: 29/04/2024
Published Date: 03.05.2024
Patent Application No: 202441033805 A
PUBLICATIONS:
Book Publication:
- Book published on Human Resource Management Policies and Practices-“Akansha Publishing House”, New Delhi with ISBN No.978-81-8370-218-8 in 2010.
Journal Publications:
- EPRA International Journal of climate and resources Economic Review – International journal on Role of Human Resources for Achieving Green Development – EPRA Trust, Tiruchirapalli with ISSN No. 2347-7431- in 2013.
- International journal of Multidisciplinary Educational Research on Tottering Economy of US and India – IJMER, Vol-2, Visakhapatnam with ISSN No. 2277-7881 in 2013.
- Journal of Applied Science and Computations-“Women atrocities in India- Major hindrance to empowerment, with special reference to 2012 Delhi gang rape case” with ISSN 1076-5131 in 2014-15.
- International Journal of Research- “Cultural Constraints in Women Entrepreneurship” with ISSN 2236-6124 in 2015-16.
- International Journal of Advanced in Management, Technology and Engineering Sciences-“Women Empowerment through Education and Social change” with ISSN 2249-7455 in 2016-17
- EPRA International Journal of Economic and Business Review-International Journal on “Impact of Employee Stress on Business Development of the Organisation” with ISSN 2349-0187 in 2017-18.
- International journal of Multidisciplinary Educational Research on “A study on Organisational culture and its impact on employees behaviour”, Vendra with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on“A study on Performance appraisal” Vendra with ISSN No.2277-7881,volume 8, in May 2019
- International journal of Multidisciplinary Educational Research on “Astudy on Stress management”,at Sea ways shipping and logistics ltd, Kakinada with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on “A study on Worklife balance of Lace artisans at Alankrithi Lace Park”, Narsapuram with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on “A study on Comparative study on Viewers Perception on Serials with reference to Star Maa and Zee Telugu Channels” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- International journal of Multidisciplinary Educational Research on “A study on Training Effectiveness with reference to Vizag Steel Plant” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- International journal of Multidisciplinary Educational Research on “A study on HRD with reference to Vizag Steel Plant” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020
- International journal of Multidisciplinary Educational Research on “A study on Work Life Balance of Female Conductors in APSRTC – Rajahmundry Depot” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- Pensee International journal on “A study on performance management system in Vishakhapatnam Steel plant” With ISSN No. 0031-4773, Volume 51, Issue 3, 2021.
- Pensee International journal on “ Management Development in ONGC” With ISSN No. 0031-4773, Volume 51, Issue 7, June 2021.
- International journal of Multidisciplinary Educational Research on “A Study on Employee Retention with Reference to Foods, Fats &Fertilizers Limited” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021.
- International journal of Multidisciplinary Educational Research on “A Study on Recruitment and Selection with reference to Andhra Paper limited, Unit: C.P M.R Palem” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021.
- International journal of Multidisciplinary Educational Research on “A Study on performance appraisal with reference to Sri Ramachandra Paper Boards Limited ” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021
- International journal of Multidisciplinary Educational Research on “A Study on Employee Motivation with Reference to Sri Sai Srinivasa Polymers” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021.
- International journal of Innovations in Engineering and technology on “Need of the Hour for Knowledged Human Resource Accounting for success of an Organization” ISSN No. 2319-1058, Special Issue ICRIR August 2021.
Publications through Students:
- International journal of Multidisciplinary Educational Research on “A study on Organisational culture and its impact on employees behaviour”, Vendra with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on“A study on Performance appraisal” Vendra with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on “Astudy on Stress management”,at Sea ways shipping and logistics ltd, Kakinada with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on “A study on Worklife balance of Lace artisans at Alankrithi Lace Park”, Narsapuram with ISSN No.2277-7881,volume 8, in May 2019.
- International journal of Multidisciplinary Educational Research on “A study on Comparative study on Viewers Perception on Serials with reference to Star Maa and Zee Telugu Channels” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- International journal of Multidisciplinary Educational Research on “A study on Training Effectiveness with reference to Vizag Steel Plant” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- International journal of Multidisciplinary Educational Research on “A study on HRD with reference to Vizag Steel Plant” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- International journal of Multidisciplinary Educational Research on “A study on Work Life Balance of Female Conductors in APSRTC – Rajahmundry Depot” with ISSN No.2277-7881,volume 9, Issue 12(2) in December 2020.
- Pensee International journal on “A study on performance management system in Vishakhapatnam Steel plant” With ISSN No. 0031-4773, Volume 51, Issue 3, 2021
- Pensee International journal on “ Management Development in ONGC” With ISSN No. 0031-4773, Volume 51, Issue 7, June 2021
- International journal of Multidisciplinary Educational Research on “A Study on Employee Retention with Reference to Foods, Fats &Fertilizers Limited” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021
- International journal of Multidisciplinary Educational Research on “A Study on Recruitment and Selection with reference to Andhra Paper limited, Unit: C.P M.R Palem” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021.
- International journal of Multidisciplinary Educational Research on “A Study on performance appraisal with reference to Sri Ramachandra Paper Boards Limited ” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021
- International journal of Multidisciplinary Educational Research on “A Study on Employee Motivation with Reference to Sri Sai Srinivasa Polymers” ISSN No.2277-7881,volume 10, Issue 7(11) in July 2021.
- International journal of Innovations in Engineering and technology on “Need of the Hour for Knowledged Human Resource Accounting for success of an Organization” ISSN No. 2319-1058, Special Issue ICRIR August 2021.
FDPs - International:
- Participated in one week International level FDP on “ Effects of Covid – 19 on global economy” Organised by Khadir Mohideen College, Tanjavur from 1st – 7th July 2020.
- Participated in FDP on “Dawn of a New era: A paradigm shift in the new normal” organised by Department of History Women’s Christian College, Chennai from 1st – 4th July 2020.
FDPs – National:
- Attended one week National Online Faculty Development Program on “ICT tools for Effective Teaching” organized by School of Mathematical Sciences, Swami Ramanand Teerth Marathwada University, Nanded, from 11th to 16th May 2020.
- Participated in online National level FDP on “Tools for Online Classroom Post Covid-19” presented by Codegnan IT solutions, in association with Department of Computer Science, P.B Siddhartha College of Arts & Science and Computer Society of India-Vijayawada, from 18th – 20th May 2020.
- Participated in Virtual National level FDP on “Outcome Based Learning”, organized by IQAC & Faculty Development Cell, M.A.M. School of Engineering, Tiruchirapalli on 20th May-2020.
- Participated in Three day virtual National level FDP on “Outcome based Education system”- A Road map to teaching, learning, evaluation & accreditation, organised by Lendi Institute of Engineering and Technology, from 21st – 23rd May-2020.
- Participated in Three day National level online FDP on “Teaching pedagogy-ETET: Effective Tool for Efficient Teaching”, organized by K.G.R.L. (A) Degree & PG courses, 29th -31st May-2020.
- Participated in a one week online National level FDP on “Modern trends in English Language: The challenges and demands for next generations” organized by Santhiram Engineering College, Nandyal, from 2nd – 7th June 2020.
- Participated in the One Week virtual National level Faculty Development Programme on "Research Methodology: Tools and Techniques", organised by the Department of History, M.V.Muthiah Government Arts College for Women, Dindigul from 18th – 24th June-2020.
- Participated in one week National FDP on “Research Methodology for Social Sciences and Humanities”, organized by GMR Institute of Technology, Kakinada from 21st – 27th October-2020
- Participated National FDP on “Prudent Teaching Dynamics” organised by IQAC, SAFI Institute of Advanced Study, Kerala, from 21st to 28th June 2021.
- Attended Two day Faculty Development Program on “Faculty Well being:decoding happiness”” organized by B V C Institute of Technology and science (A), Amalapuram, from 16th to 17th March 2024.
- Attended one week Faculty Development Program on “Multidisciplinary approach in Research Methodology”” organized by Sri. Y N College(A), Narsapuram, from 11th to 17th Sep 2023.
Conferences- International :
- Participated in International conference organized by Kristu Jayanti College of Management and Technology, Bengaluru, on “Sustainability – Success for Organizational Transformation” on 26th & 27th April 2013.
- Presented a paper in 5th International Conference titled “Human Resource Issues and Challenges in Sustainable Inclusive Growth in Global Scenario” at Adaikalamatha Institute of Management – Tanjavur, held on 28th September 2013.
- Presented a paper in 9th International Online Conference titled “Need of the Hour for Knowledged Human resource Accounting for Success of an Organization” organized by Foundation of Innovative Research & Novel research Foundation from Malaysia held on 28th – 29th August 2021.
Conferences - National:
- Presented a paper titled “Human Resources and Sustainable Development” in ICSSR sponsored Two day National Conference at Central University of Karnataka – Gulbarga, held on 6th – 7th September 2019.
- Presented a paper titled “Women Empowerment through Education and Social Change” in 3rd National Conference at Satyabhama University – Chennai held on 25th October 2013.
- Participated in National Conference organized by Aditya Global Business School, on “Paradigm shifts in Business Management” on 19th March 2016
Workshops - International:
- Participated in International Workshop on “Stress & Resilience Techniques”- organized by Government College (Autonomous), Rajahmundry on 16th November 2014.
- Participated in International Workshop (Online) on “Rejuvenation through Yoga during COVID”- organized by Dayanand College, Hisar on 1st & 2nd June 2020.
Workshops - National:
- Participated in UGC-CPE sponsored One Day National workshop on “Financial Literacy for Financial well-being” organized by Government college(Autonomous), Rajahmundry on 18th February 2020
- Participated in UGC sponsored A Multi Disciplinary one day National Workshop on “Demonetization and Digital Economy” at SKBR College, Amalapuram on 22nd February 2017.
- Participated in National Workshop sponsored by RUSA and organized by SRKG Arts College, Yanam, Pondicherry State, on “Human Values and Professional Ethics for the Individual & Society” on 9th Sept-2015
- Participated and Presented a paper in National Workshop sponsored by UGC and organized by SKBR College, Amalapuram, on “IQAC – Practices in Engineering Colleges” on 20th December -2014.
- Participated in University organized National Workshop on “Methodology for Management & Commerce Research” by Adikavi Nannaya University, Rajahmundry on 23rd August, 2014.
- Participated in National Workshop organized by Edulakes Solutions LLP in Association with Tirutsava IIT Tirupati, on “Digital Marketing” on 30th & 31st May 2020.
Seminars
- Presented a paper on National Seminar titled “Women Atrocities in India – Protests and Agitations” in ICHR sponsored National Seminar at S.K.V.T College – Rajahmundry, held on 26th & 27th October 2013.
- Presented a paper on National Seminar titled “Tottering- Economy of United States & India” in AICTE sponsored National Seminar at GVP College –Visakhapatnam, held on 6th & 7th November 2013.
- Participated in AICTE sponsored National Seminar on “Role of Knowledge Management in modern ERA”, Organized by Sri Vasavi Engineering College, Tadepalligudem, AP, on 27th& 28th Dec,2013
- Presented a paper on National Seminar titled “Women Empowerment Socio – Cultural Complexities” in UGC sponsored National Seminar at S.K.S.D Mahila Kalasala, Tanuku, held on 15th & 16th February 2015.
- Presented a paper on National Seminar titled “Cultural Constraints in Women Entrepreneurship” in AICTE sponsored National Seminar at Sasi Institute of Technology and Engineering, held on 12th & 13th June 2015.
- Participated in UGC sponsored Two Day National Level Seminar organized by Pithapur Rajah’s Govt. College, Kakinada, on “National Integration: Emerging Trends in Socialization” on 28th& 29th November 2016.
- Participated in UGC sponsored A Multi Disciplinary Two-Day National Seminar on “Education and Human Rights” at SKBR College, Amalapuram on 27th& 28th February 2017.
- Participated in UGC Sponsored National Seminar on “Role of IQAC Towards Enhancement and Sustenance from NAAC Perspective” in collaboration with NAAC, Bangalore at Government College (Autonomous), Rajahmundry from 29th – 30th November 2019.
- Presented a paper on National Seminar titled “Need of the hour for HRA in an Organization” in ICSSR sponsored National Seminar at Besant Theosophical College – Madanapalle, held on 28th December 2019.
- Presented a paper on National Seminar titled “Work from Home, an Effective Measure to Revive Indian Industry and Economy” at Adikavi Nannayya University, Rajahmundry held on 5th & 6th January 2022.
Webinars:
- Participated in a webinar on “Employability Skills in Curriculum Design”, organized by Audisankara College of Engineering & Technology on 26th April-2020.
- Participated in “SAANTVANA - National webinar on coping with Psychological issues during COVID-19”, organized by SGK Government Degree College, Vinukonda on 7th May-2020.
- Participated in a webinar on “How the teachers should be ready to handle post pandemic challenges”, organised by Chennai Institute of Technology on 12th May-2020.
- Participated in a webinar on “Outcome based Education”, organized by IQAC, Swarnandhra College of Engineering & Technology on 28th May-2020.
- Participated in a webinar on “Communication skills for corporate success”, organised by Chennai Institute of Technology on 29th May-2020.
- Participated in the National Webinar on “Effective Enlightening Expertise for Faculty”, organized by K.G.R.L College (A) Degree & PG courses on 14th June-2020
- Participated in National webinar on “Publishing Quality Research in High Impact Journals, National and International”, organized by Shiromani Gurdwara Prabandhak Committee’s Guru Nanak Khalsa College of Arts, Science and Commerce on June 23rd -2020.
- Participated in a webinar on “Overview of Intellectual Property Rights”, organised by Chennai Institute of Technology on June 27th -2020.
- Participated in National webinar on “Mind Mapping for Success”, organized by Department of BMM/ BMMC in association with IQAC on July 2nd -2020.
- Participated in Virtual talk on “Inspirational Leadership & motivation”, organized by Indira Gandhi National Open University on September 28th 2020.
Training Exposure:
- “Training of Trainers (Methods and Interventions)” conducted by the National Institute for Entrepreneurship and Small Business Development(Ministry of Skill Development and Entrepreneurship, Govt. Of India) in West Godavari District of Andhra Pradesh from 3rd to 5th Nov 2016.
- Completed online certification training in “Patent Specification Drafting”, offered by Origin IP Solutions LLP on 27th September-2020.
As Resource Person:
- Participated as a Resource Person and made presentation on the topic of “Balance Score Card” at three day AP Govt .training programme on “Planning & Managing Employee Performance” on 25th June, 2019 at AP HRDI, Bapatla, AP State.
- Participated as a Resource Person and made an online presentation on the topic of “Mentoring for employee Development Integrity & Advancement” at 3 Day Govt. training programme on “Performance Monitoring and Evaluation System” organised by APHRDI , Sri Kalahasthi, AP State, on Tuesday, 11th January, 2022
Certificate Courses:
- Completed an online certification course from IIM Bangalore on “Effective business Communication” through edX on 15th April 2020.
- Completed an online certification course from Yale University on “Introduction to Psychology” through Coursera on 26th April 2020.
- Completed an online certification course from Amity future Academy on “HR Management and Analytics” on 28th April 2020.
- Completed an online certification course from University of London on “The Managers Toolkit: A Practical Guide to Managing People at Work” through Coursera on 3rd May 2020.
- Completed an online certification course from HEC Paris on “Entrepreneurship Strategy: From Ideation to Exit” through Coursera on 15th May 2020.
- Completed an online certification course from Harvard University on “Entrepreneurship in emerging Economies” through edX on 28th May 2020.
- Completed an online certification course from Yale University on “The Science of Well-Being” through Coursera on 7th July 2020.
- Completed an online certification course from Georgia Institute of Technology on “Speak English Professionally: In Person, Online & On the phone” through Coursera on 18th July 2020.
- Completed an online certification course from IGNOU on “Foundation Course in Tourism” through Swayam on 29th September 2020.